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Showing posts from October, 2018

Effects theory.

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Effect theory  Media  effects  are topics relating to mass media and media culture  effects  on individual or audience thought, attitudes and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience. includes quite few theories. few of them are: the Frankfurt school, the hypothermic needle effect, violence in media, cultivation theory and two-step theory. The Frankfurt school. The Frankfurt School theorists were among the first theorists to examine the fundamental roles of the media in shaping thought and behavior, influencing politics, and managing consumer demand in the twentieth century. The Frankfurt School also studied the effects of mass culture and the rise of the consumer society on the working classes that were to be the instrument of revolution in the classical Marxian scenario. The hypothermic needle. This theory involves the passive and the active audience groups. The peop...

Audience profiling.

Get to know the differences between psychographic and demographic audience profiling. Click the link below ⬇️ https://www.haikudeck.com/untitled-haiku-deck-uncategorized-presentation-beca33d5bd

Camera shots, angles and movements.

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Here are some camera shots and angles. Click the link to see my project.⬇️ https://www.haikudeck.com/camera-angles-and-movements-uncategorized-presentation-5e578a7d78#slide0

Codes and conventions of film noir.

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Today I will talk about some codes and conventions that you would be able to spot in film noir. Click the link to see the presentation ⬇️ https://www.haikudeck.com/codes-and-conventions-of-film-nior-uncategorized-presentation-12dc4181cd

History of film noir 🎞

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Film noir was founded during World War II when German émigrés brought the experimental sensibility of German Expressionist to the cinema. Directors used high key cinematography that dominantly featured bright direct light and cascading shadow, camera angles, and many more. Another thing that influenced the noir was the film traditions of German expressionism of the twenties and French poetic realism of the thirties. The 1940s and 1950s were the booming era of American film noir. The themes of the films were very dark and involved a lot of crimes, detectives and gangsters. However, it was not widely known in America until 1970s because film noirs was also referred to melodramas, western and other genres. The arguably first dark film produced was Marcel Carine’s Le Jour se Leve in 1939, a high contrast lighting film which full of sense of dread and anxiety. Besides that, there are other films created by Julien Duvivier and Jean Renoir which were famous directors at the time. An ar...

Codes and Conventions

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Applying codes and conventions to Hangover part II. Click the link to see the presentation⬇️😮 https://www.pinterest.co.uk/barysaitem/media/ Marija :)